Market Your Business
Finding a way to get your business noticed and build your customer base can be challenging to say the least. Your business is up and running, but you are not generating the revenue you would like or growing your customer base. You may have considered an marketing ad campaign, but you need a large budget for it to be effective. If you have the money for it in reserve, that’s great. If you are like most business’s right now, spending that kind of money may not be an option for you. There is always social media…or is there.…Read More
How to Use Digital Marketing to Grow Your Business Without Getting a Migraine!
To say that digital marketing has become mind boggling complicated in the last few years might just be an understatement. It can feel like you are spending more time on emails and social media than actually running your business. We have been told we need to be on every social media platform and post multiple times a day. Just when we think we have that under control, they change the algorithms or something new comes along like…Read More
This week we received a lot of questions and we do mean a lot, about marketing, identifying your target market, and how to create your own marketing message. We decided to use this week’s blog post as a short course to help you get started… read more
If you are like me, you probably do not act on every offer you receive. However, there is that one moment when you see an offer and it is just what you have been looking for. The perfect solution to your current need and as a result, you can’t wait a moment longer to get it.…read more
Your “Customer Base” is not the same as your “Target Market”. There is a world of difference and without having a clear understanding of just what that is and how to identify your “target market” you can’t expect to grow your business or perhaps…read more
Whether you are promoting a product or service the principles for successful marketing are the same and if you apply them effectively and consistently the results can be significant.
I would like to offer a couple of simple steps that could change your entire financial picture and generate years of success. First, keep your focus on serving your customers and creating new ways to bring more value to them and their experience with you.
The first step in creating a marketing message is to identify who your target or niche market is. Identifying a potentially successful market niche begins with determining the emotional motivation of your customers or clients.
Your strategy is an ever-evolving mix of tactics and channels. The marketing tactics you choose will determine how effectively your business finds and wins new customers—and how much time and money you’ll spend to achieve it.
Your target market in not where you sell your products and services, but rather WHO most urgently needs your products and services. It’s critical that you identify this information for the success of your business as quickly as possible.
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How To Create Landing Pages That Convert!
Your landing page is an opportunity — to turn followers into subscribers, to provide incredible value to your prospects, and to engage with them on a deeper level.
How To Attract Your Ideal Customer and Increase Sales!
One of the greatest tools of growing your small business into a raging success is something called “The Cool Factor”. Apple had it. Facebook has it. So did Nike and a very long list of other uber successful companies that all started just where you are now.
Whatever your motivation that impelled you to start your own business, the desired result is the same for all of us. Success! The question remains, how do you do that? How do you get your business, your products and services noticed? How do you build an instantly recognizable brand?
Regardless if your business is well established or you are just starting out, if you are a traditional brick and mortar, strictly online, or like most businesses these day, any combination of the above, these product launch tips are essential tools for your business’s success.
To make the most of your marketing efforts, your digital marketing and traditional marketing activities need to be synchronized. When a friend tells you of a business or service that interests you, what is the first thing you do? You Google it. This simple scenario demonstrates the everyday integration of traditional and online marketing that has become the new “expectation.” Here is how you can effectively start marketing your business and increasing sales of your products and services… Read More
You have been working like crazy to build your business, doing all the right things, but you are still not generating the sales you need to make a comfortable living. The reason may be that you haven’t yet perfected the art of a truly great offer.
You may have been told that as a business owner your most valuable business asset is your customer list or subscriber list if you do business online. The money is not in your list. Rather, is in your relationship with your list. That relationship is created by consistently offering value to those on your list.
Are you looking for a faster way to sell products online and launch an email marketing strategy that’s customized to your ecommerce business? An effective landing page eliminates anything that could be distracting — like navigation menus and other unrelated or distracting content.