TOP BUSINESS TIPS

Customers have come to expect good products and services. What blows them away is when companies go beyond the line of duty, giving customers more than they expect.  Unexpected gestures are what turn a run-of-the-mill experience into one we’ll remember. Your employees have an important role to play in wowing customers by going beyond the call of duty.  Small actions can not only transform an experience into a memorable one, but… Read More

An economic downturn or global crisis is a great gift to anyone who is looking for opportunities to start a business because it has a way of weeding out the fluff and defining our greatest needs. As it happens, these needs tend to be basic and ongoing even in a strong economy. For the wise entrepreneur they take advantage of the moment and establish themselves in meeting the greatest need for the greatest amount of… Read More

Finding a way to get your business noticed and build your customer base can be challenging to say the least. Your business is up and running, but you are not generating the revenue you would like or growing your customer base. You may have considered an marketing ad campaign, but you need a large budget for it to be effective. If you have the money for it in reserve, that’s great. If you are like most business’s right now, spending that kind of money may not be an option for you. There is always social media…or is there.…Read More

To say that digital marketing has become mind boggling complicated in the last few years might just be an understatement. It can feel like you are spending more time on emails and social media than actually running your business. We have been told we need to be on every social media platform and post multiple times a day. Just when we think we have that under control, they change the algorithms or something new comes along like…Read More