5 Simple Marketing Secrets You Can Use Now to Grow Your Business!
Q: What is the most effective way to market our business online? We are a new business and don’t have an ad budget right now. Are there any effective organic marketing methods that actually work? A. Brunson Minneapolis, MN. USA
Today, we do nearly everything online and when we want to learn about something, we “Google” it. When we need directions, we map it on our GPS service. When we need to make a purchase, more and more of us do our shopping online. As a result, effectively marketing your business has become more important than ever. Gone are the days of scouring the yellow pages, paper catalogs and newspapers to find the answers, products, and services we need. To attract new customers and drive business growth traditional marketing activities are not enough, you have got to be online.
To make the most of your efforts to market your business, your digital and traditional marketing activities need to be synchronized. Take, for example, word of mouth referrals. When a friend tells you of a business or service that interests you, what is the first thing you do? You Google it. Whether you are looking for directions, hours of operations, or more information on the product or service – you expect to find it online. How heavily is your buying decision influenced by what you find? What if you don’t find anything at all? This simple scenario demonstrates the everyday integration of traditional and online marketing that has become the new “expectation.” Here is how you can effectively start marketing your business and increasing sales of your products and services.
Market Your Business Online
If you want to build your online presence but are wondering where to start, consider these 5 steps in marketing your business:
1. Design and launch a website.
Most website hosting plans include an intuitive website builder tool to help you build a professional website for your small business. All you have to do is pick a template, add your images and follow the point-and-click design process to build your site.
2. Submit your site to major search engines.
Google indexes literally billions of web pages. Make sure your website gets found by taking advantage of the SEO (Search Engine Optimization) and keyword selection tools offered by web hosting companies to submit your site quickly and easily to leading search engines, such as Google.
3. Understand how your customers use your website.
Utilize the analytics that are typically included with your web hosting plan to see which web pages and products are most popular. With increased understanding of your customers, you will know how to better target and market to them.
Email messages provide customers and prospective customers with an easy, direct way to interact with your company. Recipients can simply click a link within the email and be taken to your site to learn more or make a purchase.
5. Get listed in local Internet directory listings and online maps.
Local Directory submission apps let you quickly and easily get found online by submitting your business profile to dozens or sometimes even hundreds of local directories, online maps, social sites and mobile search applications – even if you haven’t published your website yet.
Market Your Business by Integrating Online/Offline Activities
Once you create your website and launch your online campaigns to market your business, make sure to incorporate them with your offline marketing efforts for a cohesive, well-rounded marketing strategy. Include your website on all your printed materials such as business cards and direct mailers. Add a sign-up form to your website to allow people to receive special promotions and coupons in the mail, or that can be printed or scanned using their mobile device from an email campaign for use at your brick-and-mortar location. The opportunities are endless – so get creative! Delivering a fully integrated online/offline marketing strategy can keep your existing customers coming back, help you attract new ones and promote business growth.
Create Your Marketing Message
You have learned how to get your message out there, but what do you say and how do you say it? We have created a complete tutorial to guide you step by step in creating your own marketing tools specific to your business. If you are a current subscriber to The Spectrum Post, we have included it as our gift to you. When you are creating your marketing message there are four key components.
Market Your Business by Stating Urgent Need in Headline
Briefly state your customer’s most urgent need and your solution to that need using your product or service.
Market Your Business by Offering an Opportunity For Solution and Transformation
When you are marketing your business it is important that your marketing message gives a more detailed version of your headline or hook. As a result, it should convey an emotional understanding of your customer’s most urgent need and excitement that can now be resolved with your products or services.
Market Your Business by Showing How Your Product or Service Works
When you are marketing your business it is important that you walk your customer through the process of how your product or service does what it does. If possible, show testimonials of others who have used it and gotten positive results. Use words that create trust.
Market Your Business with a Call To Action
This is where you motivate your customer to take action to purchase your product or service. This is done by creating a sense of urgency and exclusivity.
Once you have created your marketing message you are now ready to implement it using the five steps mentioned above.
- Design and launch a website.
- Submit your site to major search engines.
- Understand how your customers use your website.
- Launch an email marketing campaign.
- Get listed in local Internet directory listings and online maps.
It is important that your message is congruent in each of the ways you use it. This also helps to build your brand awareness with your core audience and target market. Which in turn, results in more sales and we all like that!
Help to Market Your Business Effectively
These five secrets make it easy for your best customers to want to buy more from you! You experiencing this kind of results comes from implementing what you have just learned. We know that can be a bit tricky, especially if marking isn’t exactly your strong suit. That’s okay. We’ve got you covered!
We have created a Marketing Message Toolkit to help you actually do what you learned today and start generating more sales. Here is how it works and how it will make marketing your business so much easier.
Once you have your copy, you will see a guided tutorial with specific steps on how to connect with your best customers. Next, we also have 3 tips on how to deal with difficult customers and internet trolls without damaging your brand. Sometimes customers say “No” to your offers, and that is okay. It happens. The solution is to handle your customer’s objections before they even come up and your Marketing Message Toolkit will show you how.
If you have enjoyed this newsletter please feel free to pass it along to someone else who you think would also enjoy it. You can also Subscribe to have more tips, tools, and resources that you need for your business delivered directly to you each week! We would also gratefully welcome your Donation if that is a better choice for you.
Now, we have a few more things for you!
Join The Fun!
You can join the fun on our Substack Chat, Substack Notes, Twitter, and Instagram and share your own success tips! We love hearing from you and read every post personally! If you have enjoyed this newsletter please feel free to pass it along to someone else who you think would also enjoy it.
Have a comment or question about this week’s post?
Let us hear from you! Post your own success stories or ask a question about how to move your own business forward to success! If you have a question about your business please feel free to Contact Us and send a personal message.
More Success Tips!
If you are looking for more practical hands-on help we have two other resources for you. First, we have created Business Genesis and our Small Business Toolkit for small business owners just like you to help you start and grow your own successful business and meet today’s challenges head-on with confidence. You can find yours right here.
Business Genesis is a Step-by-Step Online Training Course That Shows You How to Start, Grow, and Market Your Own Successful Business Doing What You Love!
Everything you need to guide your very first steps is laid out for you in simple, easy to understand and organized modules with easily accessible lessons.
Business Genesis shows you exactly how to create financial security and build your brand and customer base, shows what works in marketing your business to the world, and guides you how to leave a legacy of success with tips and tools to help you build financial security and positive impact on your local and internet community.
You can finally enjoy the freedom of doing something you love and generating an income you can actually live on. Get Started Now!