How to Get Your Customers to Buy in 4 Easy Steps!
We all get tons of offers every day, whether it is in person, via email, our phone, or through social media. If you are like me, you probably do not act on every offer you receive. Sometimes it is because you do not want to spend the money. Perhaps you do not have the time, or you would not want an item even if they paid you to take it. As a result, you do not respond to their call-to-action.
However, there is that one moment when you see an offer and it is just what you have been looking for. The perfect solution to your current need and as a result, you can’t wait a moment longer to get it.
The offer is the centerpiece of every campaign, but it is sometimes hard to keep your own experiences as a consumer in mind when you are trying to create an offer and call-to-action for your business, product, or service. So, how do you create must-have offers with irresistible call-to-actions for your audience? Just follow these four easy steps:
- Who Is Your Customer.
- What would your customer want or need?
- Who or what has motivated your customer to act in the past?
- What are your customers frustrations and what problems are they trying to solve?
- As a result, what are your customers feeling or needing because of the life experiences they have been through?
- How do they talk about their hopes, dreams, and aspirations?
I can’t stress enough how important it is to try and connect with ideal client emotionally.
2. Find What is Unbelievably Attractive to Your Ideal Client.
In the simplest sense, an offer is valuable if it addresses the desires, wants, problems, needs, and interests of your target audience. What is the problem that they are trying to solve and what is getting in their way? Is it a tool they need? Is it a skill they need? What is it that is getting in the way of them being able to solve their problem? That takes some market research, so start asking people how they like to consume information, whether they like to work in person or in groups, if they like to travel for retreats, etc.
Get Your Customers to Buy by Solving Their Problem
As a result, once you have that information your offers will practically create themselves. As an example, show how your customer how your product or service can easily solve their problem that they have not been able to do for themselves. What is it about your business, product, or service that your ideal client cannot get anywhere else? What do you do better than everyone else in your industry does, hands down? In short, take your ideal client and your product or service, and connect the two by creating an offer.
- Ask Yourself “Would I want this?”
Imagine that you are your customer. That is to say, what types of offers would compel you to respond? What are the deal makers (easy to say yes to) and what are the deal breakers (easy to say no to)? Would you personally take advantage of this offer? The answer should be “Yes, definitely!” If that is not your personal answer, repeat steps 2 and 3.
Your Call to Action
Once the offer is something you would go for, wrap it up with a clear call to action that shows your audience how they can get it. Because, your best offers are the ones that continually empower your ideal customer to overcome whatever obstacles they might currently be facing by using your product or service. Keep these tips in mind and your offer will lead you to success.
4. Create a Clear Call to Action
What is a call to action? Simply put, a call to action is telling a reader, visitor, or potential customer exactly what you want them to do next.
Ask your visitor very succinctly to do that very thing (“Click here,” “Buy now,” “Enter your address,” “Leave a comment,” etc.). Do not beat around the bush. Do not couch it in flowery or wordy language so they get derailed. Be straightforward.
Tell them how.
Do not just tell them that they should do something; tell them how to do it, especially if it is not immediately apparent. The link you want them to click, the form you want them to fill out, or the button you want them to press should be very clear.
Get Your Customers to Buy by Eliminate Competing Calls to Action.
Do not let your main call to action get lost among 10, 15 or 25 others. For example, if you are selling an eBook or another product online, consider making your eBook sales page a single column page. Not having a sidebar means fewer distractions that might take them away from a purchase. You want them to follow the link to buy your eBook. You do not want their eyes to wander to the sidebar and follow the ad to someone’s site…and never buy your book!
Now onto the good stuff! You know what to do. Now we are going to show you how you can implement it into your own marketing and business models and share with you the tools we use to do exactly the same things. Here we go…
Even if you create physical products and services a portion of your business will still need to be online. That means you are going to need to connect with your costumers online as well as in your physical place of business if you operate out of a traditional brick and mortar. If your business connection with your customer base is primarily online these tools are essential to any successful business and they are ones we use ourselves.
Marketing Tools You Can Use
For direct personalized communication with your customers we use AWeber. What we love about AWeber is that it is super personalized and your customers can simply click reply and message you back. It feels like messaging back and forth with a friend and right now I think we could all use a bit more connection and feeling like we are valued and heard. We defiantly recommend AWeber and their customer support is awesome!
SOCIAL MEDIA MARKETING
Next, you are going to want to reach out to new customers using social media. Each platform has their own specific post requirements, but we have found a wonderful one-stop-shop solution that allows us to create great posts and that would be Canva. It’s actually really fun to use and has a ton of resources to help get you started. Social media just become fun again with the help of Canva!
Finally, you defiantly are going to want to convey your marketing message on your website. If you have a WordPress site we have a wonderful tool that is actually fun to use and DIVI empowers you to keep your website and marketing message fresh and up to date. In fact, we used DIVI to build our entire website. Consequently, we are able to update our site whenever we need. You can add DIVI now to your existing WordPress site and start using it today. DIVI offers a ton of support and their customer service is great! DIVI is super easy, super customizable, and you don’t need to know any coding.
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