How To Build Your Own Iconic Brand Without A Big Brand Budget!
One of the biggest questions entrepreneurs like you have once you start your own business, is how to successfully build your business brand. You have spent a lot of time, effort, money, and in some cases risking everything to start a business of your own. Perhaps it was to fulfill a lifelong dream. For others, you were in a place where you felt starting your own business was your best option for your particular situation.
Whatever your motivation that impelled you to start your own business, the desired result is the same for all of us. Success! The question remains, how do you do that? How do you get your business, your products and services noticed? What can you do to build an instantly recognizable brand?
To Successfully Build Your Brand Create an Emotional Trigger
There are several key factors to successfully building your business brand and today I want to let you in on one of the most powerful techniques that you can begin to implement just as soon as you finish reading this article. If you use this consistently, this one technique could be the tipping point in your company’s success or failure, and we all want you to be successful. After all, that is why you are here, right?
Okay, here is the secret. Create a positive emotional trigger for your customer every time they encounter your brand, product, or service. Simply by doing this one thing and doing it consistently, you will quickly create raging fans and brand loyalty. You can quickly and effectively build your business brand by intentionally generating a positive emotional response in your customer. As a result, you make them feel good about you, and we all want more of what makes us feel good emotionally. Let me give you an example of what I mean.
Build Your Business Brand by Telling a Story
Anyone who knows me knows I am a Seahawks fan. When they made it to the Super Bowl, the one thing that I was looking forward to even as much as their win, was the commercials. I do not drink beer, but I never miss a Budweiser Super Bowl commercial. For me it is not a Super Bowl without that Budweiser “Awwwh” moment and that is probably why I never miss a game and have become a football fan.
Who can forget that iconic moment when the Clydesdale horse spots the rancher who raised him in the crowd while being loaded into a trailer after a parade? This massive animal breaks free and runs down the streets of Chicago towards the rancher he remembers and misses so much. Oh come on… admit it. You choked up. It is the same thing during the Christmas holidays with Coke-a-Cola. I look forward to that happy Christmas-time emotional trigger of seeing the Coke-a-Cola Santa and the Polar bears.
Build Your Business Brand on a Budget
So how can you as a small business owner get similar results by creating emotional triggers to build your business brand without a multi-million dollar advertising budget? The key to successfully building your business brand is not in the size of your budget. The key to successfully building your brand is in triggering a positive emotional response in your customer and you do not necessarily have to spend money to do it.
Creating that positive emotional trigger can be something as simple as offering your obviously stressed-out customer a simple solution to reduce their worries. You as a small business owner have a huge advantage over the big brands because you can create personal relationships with your customers and right now, that is more important than ever! To help you get started we have created a Marketing Message Toolkit that you can download right here.
The key is to have an inside track on what their emotional needs might be and you can get that simply by listening. By listening to your customer and creating a positive emotional trigger in response shows that you have a clear understanding of their needs and what they value. This in turn makes them feel safe and that they can trust you.
Using this one technique to build your business brand will generate vastly greater and more sustainable results than a multi-million dollar advertising budget ever could. Just ask Starbucks. They have built an international brand, but rarely use traditional marketing. It’s all about creating a positive emotional experience every time you order your favorite drink.
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More Success Tips!
If you are looking for more practical hands-on help we have two other resources for you. First, we have created Business Genesis and our Small Business Toolkit for small business owners just like you to help you start and grow your own successful business and meet today’s challenges head-on with confidence. You can find yours right here.
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