How to Successfully Promote Your Business!


Q: What would be a good way to promote a local business?                                        J. Dickinson    Arlington, VA. USA

Whether you are promoting a product or service, the principles to successfully promote your business are the same. If you apply them effectively and consistently the results can be significant. I am going to give you a brief outline of the most effective tips that you can apply right now and that should give you the quickest results. So here we go…

To Successfully Promote Your Business First Identify Your Target Market

The first step in successfully promoting your business is to identify your niche or target market. These are the people who believe in what you believe in and the reason you do what you do. You business should be a vehicle to facilitate your personal passions and core values.

Your target market will share these and will be naturally drawn to you and your product or service if you let them know you are available to meet their needs.


Successfully Promote Your Business by Focusing on the Solutions Your Customers are Looking for.

Most people who are first-time business owners often make the mistake of trying to sell themselves instead of  the solutions their customers are looking for through their products or services. This approach will nearly always lead to feelings of being self-conscious, fearful of rejection and a sometimes nearly debilitating fear of failure that will actually keep them from succeeding.

So, instead of focusing on yourself, let me show you how to take inventory of your products, services, and expertise that you can use to help people with. You can do this in three steps.

  • The first step is to make a list of as many of the current and urgent problems and challenges your customers or clients are currently facing that you can help them solve.
  • Next, make a second list of how you can help your customers or clients within the framework of one of the three most lucrative and successful niches, Health, Wealth, and Relationship Happiness.
  • In the final step you need to identify how you can use your product, service, or expertise to resolve your customers or clients’ most urgent problems quickly.


To Successfully Promote Your Business Keep Your Message Brief, Direct, and Focused.

The average potential customer or client does not want to spend a lot of time trying to digest a lot of trivial information to get to your core message and possible solution to their most urgent need or problem. They want your product, message, or service packaged and presented in simple, easy to understand, actionable steps that consistently and predictably deliver results with as little muss and fuss as possible. So, how do you do that?

    • Identify your target customers’ urgent needs.
    • Identify how their current need will get worse if they don’t use a solution.
    • Identify your solution to their current need.
    • Identify how your solution works.
    • Tell them the benefits of using your product or service.
    • Create a call to action with a sense of urgency.

If you can answer these questions in one sentence each, you have a winning marketing message that can be used on multiple types of marketing platforms and in multiple marketing campaigns. Hope this makes promoting your business a bit easier for you. If you have any questions please feel free to take a look below. We have additional resources for you, plus a downloadable tool.. You can also ask a question in our Chat. We love hearing from you! If you have your own success tips please share them in our Twitter page. You will be helping our entire planet!



Something Special to Help You Get Started!



We hope this post has inspired you with a more effective way of marketing your business and help you generate real results. In addition, we want to empower you with tools to actually do the things you just learned, so that you can personally experience the level of success you are currently seeking.

The more you know about who your ideal customers are, the more focused you can make your message. In addition, the more focused your message is, the more effective it will be in creating business success. To help you accomplish this we have a Marketing Message Toolkit that you can purchase and download here. It will guide you step by step through everything we are talking about today and help you implement it into your business right away. Super simple to use and works great for podcasting and video creators as well!  If you have any questions along the way please feel free to reach out to us. We are happy to help.

If you would like a template to help you identify your particular target market and then to develop and organize your marketing message I have created a step by step guide How to Identify Your Ideal Customer and Maximize Sales. You will be able to take the next step quickly to identify your target market and then clearly communicate a marketing message that your products, services, and expertise will deliver the solutions and results your customers are looking for.  Now go rock your marketing campaign and grow your business! So who is your target market?


Your Thoughts…

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More Success Tips!

If you are looking for more practical hands-on help we have two other resources for you. First, we have created Business Genesis  and our Small Business Toolkit for small business owners just like you to help you start and grow your own successful business and meet today’s challenges head-on with confidence. You can find yours right here.

Small Business Toolkit

Business Genesis is a Step-by-Step Online Training Course That Shows You How to Start, Grow, and Market Your Own Successful Business Doing What You Love!

Everything you need to guide your very first steps is laid out for you in simple , easy to understand and organized modules with easily accessible lessons.

Business Genesis shows you exactly how to create financial security and build your brand and customer base, shows what works in marketing your business to the world, and guides you how to leave a legacy of success with tips and tools to help you build financial security and positive impact on your local and internet community.

You can finally enjoy the freedom of doing something you love and generating an income you can actually live on. Get Started Now!