Q: What would be a good way to promote a local business?                                        J. Dickinson    Arlington, VA. USA

Whether you are promoting a product or service, the principles to successfully promote your business are the same. If you apply them effectively and consistently the results can be significant. I am going to give you a brief outline of the most effective tips that you can apply right now and that should give you the quickest results. So here we go…

To Successfully Promote Your Business First Identify Your Target Market

The first step in successfully promoting your business is to identify your niche or target market. These are the people who believe in what you believe in and the reason you do what you do. You business should be a vehicle to facilitate your personal passions and core values.

Your target market will share these and will be naturally drawn to you and your product or service if you let them know you are available to meet their needs.

Successfully Promote Your Business by Focusing on the Solutions Your Customers are Looking for.

Most people who are first-time business owners often make the mistake of trying to sell themselves instead of  the solutions their customers are looking for through their products or services. This approach will nearly always lead to feelings of being self-conscious, fearful of rejection and a sometimes nearly debilitating fear of failure that will actually keep them from succeeding.

So, instead of focusing on yourself, let me show you how to take inventory of your products, services, and expertise that you can use to help people with. You can do this in three steps.

To Successfully Promote Your Business Keep Your Message Brief, Direct, and Focused.

The average potential customer or client does not want to spend a lot of time trying to digest a lot of trivial information to get to your core message and possible solution to their most urgent need or problem. They want your product, message, or service packaged and presented in simple, easy to understand, actionable steps that consistently and predictably deliver results with as little muss and fuss as possible. So, how do you do that?

• • Identify your target customers urgent need.
  • Identify how their current need will get worse if they don’t use a solution.
  • Identify your solution to their current need.
  • Identify how your solution works.
  • Tell them the benefits of using your product or service.
  • Create a call to action with a sense of urgency.

If you can answer these questions in one sentence each, you have a winning marketing message that can be used on multiple types of marketing platforms and in multiple marketing campaigns. Hope this made promoting your business a bit easier for you. If you have any questions please feel free to take a look below. We have two additional resources for you, plus some additional articles. You can also send us a message in the HELP tab above. We love hearing from you!

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