7 Easy Steps To Creating A Great Offer!
You have been working like crazy to build your business, doing all the right things, but you are still not generating the sales you need to make a comfortable living. The reason may be that you haven’t yet perfected the art of creating a great offer. It doesn’t matter if your business is online, home-based, or a traditional brick-n-mortar. Creating a great offer will make all the difference in your success and today we are going to show you how to use this simple framework and answer a few simple questions.
What are they going to get?
What is it that your customers are going to get from you? Clearly identify the product or service you are offering and most importantly, what will be your customer’s results or experience after buying and using it? Describe the problem your product or service will solve or urgent need it meet and how your solution will make your customer’s life better? This is the first step in creating your offer to your ideal customer.
How are they going to get it?
How are they going to receive your product or service? Are you going to ship it? Do they come into your store? Is it immediately downloadable? Do they need to make an appointment?
What are they going to pay?
Simply put, what is the price for your products or services?
Payment Options
What payment methods do you accept? Do you offer an optional 3 month easy-pay option? Is it a monthly membership fee? Can they place their order on your website? Do you offer free shipping with in-store pick-up?
Urgency and Scarcity.
Having a stated limited product availability or time that your offer will be available creates a sense of urgency and helps motivate your customer to make their purchase. You must follow through and end your offer as stated or it will critically damage your credibility and your customers trust in you.
Risk reversal.
Do you offer a money-back guarantee? Is there a time limit? Do you cover return shipping? Is there a product or service warranty?
Bonuses!
Bonuses are another great way to create risk reversal. You see, nearly every product or service generates the need for an additional product or service. Sometimes they even create a new problem for your customer. Offering bonuses is a wonderful way to resolve your customer’s hesitations to making a purchase. By giving them an additional solution as your gift shows that you have really been thinking about your customers’ experience with your product or service, and you want to make sure it is a great one.
Closing Your Offer
Speaking of bonuses, I would like to offer you one extra gem to close your offer with and that is this. Paint a vivid picture of how your customer’s life will be after purchasing and using your product or service. What results they will achieve and how it will benefit their daily life. This is where you want to make your customer actually feel the results. Remember, the vast majority of decisions to buy are driven by emotion, not price.
Some Extra Help
Knowing your market is the key to your success, particularly for a small business. However, to many small business owners gaining a clear understanding of what your customer wants can seem daunting. Breaking down your marketing research into these few simple steps, I hope will inspire you to become better connected with your customer base.
This will in turn, result in you as a business owner having a much better understanding of who your customers are and just what it is that they are looking for. Understanding what drives your customers to buy is key in generating more sales, growing your business, and the very foundation of your business marketing. We have a Marketing Message Toolkit to help you develop your own business marketing message. You can download right here.
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First, we have created Business Genesis and our Small Business Toolkit for small business owners just like you to help you start and grow your own successful business and meet today’s challenges head-on with confidence. You can find yours right here.
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Everything you need to guide your very first steps is laid out for you in simple , easy to understand and organized modules with easily accessible lessons.
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