How To Identify Your Target Market!
MAKE YOUR LIFE EASIER WITH THE SOLUTIONS YOU NEED DELIVERED!
The first step in creating a marketing message is to identify who your niche or target market is. Identifying a potentially successful target market begins with determining the emotional motivation of your customers or clients.
Ask the following questions to clarify your niche market ideas and identify the ones that will be worth you time and effort to pursue and test. This simple test can save a tremendous amount of time and money. Here is how to get started. If you get four yeses then you have a good niche marketing idea and you should test it.
If you don’t get all four yes’s then you need to fine tune your idea until you do. Use this test each time you are considering launching a new product or service and you will dramatically increase your chances of success.
Question one:
Who would benefit the most from your products or services?
Question two:
Is my customer or client experiencing an urgent need, worry, pain, or strong desire?
Question three:
Is my customer or client current searching for solutions to their most urgent need or problem?
Question four:
Does my customer or client have few if any recognized options or solutions to their current problem or urgent need?
Question five:
Is there a large group of people (500+) who are currently looking for a solution right now?
Once you have answered yes to each of the above questions you have identified your potential target niche market that has the potential for being the most successful for you. The next step is to identify each of the emotional needs and drives of your potential customer and client. Determine an urgent un-met need, and then uncover where your customer or clients are searching for solutions to their needs and challenges so that you can position your company in front of them and offer your products, services, and expertise in a way that solves their unmet emotional urgency and resolves their problems and challenges.
The average potential customer or client does not want to spend a lot of time trying to digest a lot of trivial information to get to your core message and possible solution to their most urgent need or problem. They want your product, message, or service packaged and presented in simple, easy to understand, actionable steps that consistently and predictably deliver results with as little muss and fuss as possible.
To that end…
Something Special to Help You Get Started!
We hope this post has inspired you with a more effective way of marketing your business and help you generate real results. In addition, we want to empower you with tools to actually do the things you just learned, so that you can personally experience the level of success you are currently seeking.
The more you know about who your ideal customers are, the more focused you can make your message. In addition, the more focused your message is, the more effective it will be in creating business success. To help you accomplish this we have a Marketing Message Toolkit that you can purchase and download here. It will guide you step by step through everything we are talking about today and help you implement it into your business right away. Super simple to use and works great for podcasting and video creators as well! If you have any questions along the way please feel free to reach out to us. We are happy to help.
If you would like a template to help you identify your particular target market and then to develop and organize your marketing message I have created a step by step guide How to Identify Your Ideal Customer and Maximize Sales. You will be able to take the next step quickly to identify your target market and then clearly communicate a marketing message that your products, services, and expertise will deliver the solutions and results your customers are looking for. Now go rock your marketing campaign and grow your business! So who is your target market?
Your Thoughts…
If you have enjoyed this newsletter please feel free to pass it along to someone else who you think would also enjoy it. You can also Subscribe to have more tips, tools, and resources that you need for your business delivered directly to you each week! We would also gratefully welcome your Donation if that is a better choice for you.
Now, we have a few more things for you!
Join The Fun!
You can join the fun on our Substack Chat, Substack Notes, Twitter, and Instagram and share your own success tips! We love hearing from you and read every post personally! If you have enjoyed this newsletter please feel free to pass it along to someone else who you think would also enjoy it.
Have a comment or question about this week’s post?
Let us hear from you! Post your own success stories or ask a question about how to move your own business forward to success! If you have a question about your business please feel free to Contact Us and send a personal message.
More Success Tips!
If you are looking for more practical hands-on help we have two other resources for you. First, we have created Business Genesis and our Small Business Toolkit for small business owners just like you to help you start and grow your own successful business and meet today’s challenges head-on with confidence. You can find yours right here.
Business Genesis is a Step-by-Step Online Training Course That Shows You How to Start, Grow, and Market Your Own Successful Business Doing What You Love!
Everything you need to guide your very first steps is laid out for you in simple , easy to understand and organized modules with easily accessible lessons.
Business Genesis shows you exactly how to create financial security and build your brand and customer base, shows what works in marketing your business to the world, and guides you how to leave a legacy of success with tips and tools to help you build financial security and positive impact on your local and internet community.
You can finally enjoy the freedom of doing something you love and generating an income you can actually live on. Get Started Now!
How To Create a Path Forward to Business Success!
How to Create Greater Demand for Your Products or Services!
How To Introduce a New Product or Service To Your Customers!
How To Make Your Online Business Faster and Easier!
3 Easy Steps To Understand What Your Customers Want!
7 Easy Steps To Creating A Great Offer!
5 Simple Marketing Secrets You Can Use Now to Grow Your Business!
The Cool Factor and Why Your Business Needs It Right Now!
How To Build Your Own Iconic Brand Without A Big Brand Budget!
How To Attract Your Ideal Customer and Increase Sales!
How To Create Landing Pages That Convert!
How To Effectively Market Your New Business!
How To Create Your Marketing Message and Generate More Sales!
How To Identify Your Target Market!
How to Market Your Brick & Mortar Business to Online Customers!
How to Successfully Promote Your Business!
The Power of Telling Your Personal Story Through Email
5 Key Email Marketing Tips for More Email Opens!
How to Know the Difference Between Your Customer Base and Your Target Market!
How to Get Your Customers to Buy in 4 Easy Steps!
How To Effectively Market Your Business in 5 Simple Steps!
Your Personal Key To Business Success!
How To Get Your Business Noticed and Build Your Customer Base!
How to Use Digital Marketing to Grow Your Business Without Getting a Migraine!
How To Position Your Brand For Greater Success!
Have a comment or question about this week’s post? Let us hear from you! Post your own success stories or ask a question about how to move your own business forward to success! We love hearing from you and read every post personally! You can join the fun on our Twitter Chat and share your own success tips! If you are looking for more practical hands-on help we have two other resources for you. First, we have created an actual Small Business Toolkit for small business owners just like you to help you start and grow your own successful business and meet today’s challenges head-on with confidence.
You can find yours right here. If you have a question about your business please feel free to Contact Us and send a personal message. We love hearing from you and will respond just as quickly as we can.