How to Use Social Media to Market Your Business!
Social media is great as far as building relationships, but you will need more than social media posts to successfully build your business. The key value of social media is to give your customer base a place to post comments and give you feedback (very important!) about your products and services and to create a sense of community. It is that sense of belonging to something special or what I call “The Cool Factor” that has made social media platforms successful. You can use that same marketing model to build your business, your brand identity, and your customer base. However, social media is like a little child, it needs constant attention and you have to give as much as you receive, perhaps even more.
Tips for Setting Up Your Business Social Media Page
So now that you have your social media business page on your favorite platform there are a few rules to success. First, keep it professional. No personal posts or photos of the kids, no matter how cute they are. Post and share content that will be of value to your CUSTOMERS. This is the place for you to be generous. Encourage your customers to post any comments they would like. Then you have to be ready to take the bad with the good. Look at bad comments as a gift. They let you know if you have gotten off track without having to spend thousands on a marketing team. When you do get a negative remark, be quick to acknowledge it and ask your customer for another opportunity to change their experience with you, your product, or service. Always be gracious. You can ask to use positive remarks as testimonials on your website.
How to Incorporate Video Into Your Social Media Marketing
Video has become a powerful tool, moving from long form to short format on several platforms. Your time should ideally be less than a minute and your information conscience and bullet pointed. We encourage you to mix in graphics or other media if you are able. If you could use some additional help we have created a Marketing Message Toolkit to walk you through each step and then provide you the tools to help you implement what you have just learned into your business and really get your marketing generating revenue for you and your business. You can get yours right here.
I hope this has given you a little help and a good starting place to get the most out of social media marketing. If you have any questions please feel free to let us know. We are happy to help!
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