How To Get Your Business Noticed and Build Your Customer Base!
Finding a way to set your business and yourself apart from others in your industry can be challenging to say the least. Your business is up and running, but you are not generating the revenue you would like or growing your customer base. You may have considered an marketing ad campaign, but you need a large budget for it to be effective and your will need to run your campaigns over an extended period of time to build band recognition with your customer base. If you have the money for it in reserve, that’s great. If you are like most business’s right now, spending that kind of money may not be an option for you. There is always social media…or is there. The platforms have constantly changing algorithms that make it increasingly difficult for you to reach your target audience. That is why they offer you the opportunity to buy ads from them so they can create revenue for their own business. Feels a bit like a “catch-22” dosen’t it. So, as a new or struggeling business owner what are you supposed to do?
It is all about strategy. The goal is to work smarter, not harder and the good news is it that you do not need a ton of cash to do it successfully. Here is how. There is an old saying that goes “It’s not what you know, it’s who you know”. Personally, I think it’s both. Getting yourself and your business noticed by those who shape opinions in your niche market can be a game changer.
These “Opinion Shapers” or “Influencers” could be someone in your local area, someone online, or even someone in the national media depending on who your target market is. A opinion shaper or influencer is someone who is active online or in the media and followed by your target audience. We are not talking about your competitors here, but rather individuals who are equally passionate about your particular industry. You need to be aware of them and connect with them. They can help you tap into the audiences that you have yet to reach which can help drive leads towards your business and bring visitors to your business website. Every industry out there has influencers. Your job is to learn how to find them.
So how do you do that? You are looking for people respected for their opinion. They are a trusted authority who adds value with the content they create and share. Start by looking for opinion makers in the media such as journalists, bloggers, and YouTuber’s that write about your business field, that are active online, and may be willing to share your content to their followers.
Why would they share your content? These creators are always looking for something new and meaningful to share with their followers and that… is exhausting. The more prepared you are and the less work they have to do, the greater the chance they will be willing to share content about your business. However, and this is an absolute must, your content must be of exceptional value to the audience you share with the influencer. Now that you know who you are looking for, you will need to make the most of the tools available to find them. Several paid services are available that will provide in depth analytics and draw out the crucial influencers for your industry. However, if you do not have the budget for this here are a few free tools and tactics to help you.
SocialBakers is a great resource for finding influencers with a simple search. In the search bar, type in your keyword and the most search terms. A list of top influencers will be generated. This can take some trial and error when picking the right terms. The number beside each profile image is their Klout score – the higher the number, the more influential they are, although this isn’t a perfect metric, it is helpful for getting a rough idea.
Social Media Communities and Groups
Once again, with both of these networks a simple search will do. Find Communities and Groups relevant to your field and do a little research into the members – who are they and what do they do? How many connections do they have? Do they update and share content other than their own?
I am a big advocate of Twitter chats. These are hash tag discussions that take place at a given time where people come together to discuss a particular topic. Influencers are likely to either participate or lead these chats, and so they are well worth tracking down.
Let’s not forget SEO! For instance, you can improve your site’s visibility in search-engine results, a process known as search-engine optimization, or SEO, by tagging specific terms as so-called keywords in the coding of a website. In addition, you can work to secure referrals in the form of links from other sites. It’s very difficult for someone to just stumble on your website, but when you have other people linking to you, who themselves have a following, that’s how you get new visitors.
Keep in mind that the job may require some trial and error. You may find that some keywords are more effective at driving traffic than others. What’s more, terms that are popular for describing a product or service can go out of style over time. You will want to change things up weekly. Don’t forget about social media. About 40% of a site’s traffic comes from Twitter business pages like ours as well as from websites and blogs.
There are several free tools including Social Mentions where you can type in your brand name and look at where your website, business, product, or services are mentioned across the web. Alternatively, you can use a social media dashboard or analytics to monitor mentions. Twitter’s own TweetDeck lets you set up columns for your brand name and relevant terms so that you have a real time update of any mentions.
I would like to offer you one more tool that covers multiple areas of your business, but specifically marketing your business and that is Business Genesis. Chapter 19 walks you through the most effective marketing tips, tools, and methods and then shows you exactly how to implement them into your own business marketing practices for maximum results.
How have gotten your business noticed? If you have a tip that has worked for you let us know and share it with others. You can also add your questions or comments below. I read everyone and answer as many as I can personally. If you need more personalized help please feel free to Contact US. Of course, you are always welcome to join the conversation with us on our Twitter page!
Have a comment or question about this week’s post? Let us hear from you! Post your own success stories or ask a question about how to move your own business forward to success! We love hearing from you and read every post personally! You can join the fun on our Twitter Chat and share your own success tips! If you are looking for more practical hands-on help we have two other resources for you. First, we have created an actual Small Business Toolkit for small business owners just like you to help you start and grow your own successful business and meet today’s challenges head-on with confidence. You can find yours right here.
If you have a question about your business please feel free to Contact Us and send a personal message. We love hearing from you and will respond just as quickly as we can.