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How to Successfully Promote Your Business!

Q: What would be a good way to promote a local business?                                        J. Dickinson    Arlington, VA. USA

Whether you are promoting a product or service the principles for successful marketing are the same and if you apply them effectively and consistently the results can be significant. I am going to give you a brief outline of the most effective ones that you can apply right now and that should give you the quickest results. So here we go…

The first step in creating a marketing message is to identify your niche or target market. These are the people who believe in what you believe in and the reason you do what you do. You business should be a vehicle to facilitate your personal passions and core values. Your target market will share these and will be naturally drawn to you and your product or service if you let them know you are available to meet their needs. 

Most people who are first-time business owners often make the mistake of trying to sell themselves instead of their products or services. This approach will nearly always lead to feelings of being self-conscious, fearful of rejection and a sometimes nearly debilitating fear of failure that will actually keep them from succeeding. So, instead of focusing on yourself, let me show you how to take inventory of your products, services, and expertise that you can use to help people with. This is going to be in three steps. 

The first step is to make a list of the as many current and urgent problems and challenges your customers or clients are current facing that you can help them solve. Next, make a second list of how you can help your customers or clients within the framework of one of the three most lucrative and successful niches, Health, Wealth, and Relationship Happiness. In the final step you need to identify how you can use your product, service, or expertise to resolve your customers or clients most urgent problems quickly.

The average potential customer or client does not want to spend a lot of time trying to digest a lot of trivial information to get to your core message and possible solution to their most urgent need or problem. They want your product, message, or service packaged and presented in simple, easy to understand, actionable steps that consistently and predictably deliver results with as little muss and fuss as possible. So, how do you do that?

I have created a step by step guide to help make this easy for you. Just click on the image and it will take you to where you can download it right now. Inside you will find a lot more detailed information than what I can provide to you here that will walk you step by step in how to identify your specific market, what exactly your customer is looking for, and how to create your marketing message. If you need more personalized help please post your questions below or feel free to Contact Me. Best wishes for great success and if you think this post would help someone else please feel free to share it! We look forward to hearing how you doing on Twitter !

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