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The Power of Telling Your Personal Story Through Email

Good salespeople and marketers understand the importance and power of storytelling — and they use it to their advantage.


It’s why Coca-Cola doesn’t sell you carbonated water, high-fructose corn syrup, phosphoric acid, and caramel coloring — it sells you a “feeling.”


The company’s most iconic commercial of all time “I’d like to buy the world a Coke” focuses on the drink being a commonality among people all over the world. It brings people together — regardless of their backgrounds, faith, gender, race, or opinions. No one even takes a sip of the soda in the ad. 

 

It’s this emotional connection — this feeling — that makes your business and marketing memorable. It makes your brand stand out among the myriad of marketing messages — email, text messages, social media, TV, voicemail, commercials — that people are bombarded with every single day. d it’s one of the main reasons your readers will pick your business over your competitors. 

 

And it’s one of the main reasons your readers will pick your business over your competitors.

So, tell your personal story in an email. You don’t need to become Charles Dickens or Jane Austen to do so. You just need to tell an engaging tale about your products and services, and why they matter to your subscribers. 

Want to make sure your story makes it into your subscribers’ inboxes, not their spam folders? Then you want AWeber’s industry-leading deliverability. Sign up for your free 30-day trial today!


Want more great email writing tips? Check out 
AWeber’s FREE What to Write course, an email series that helps you craft the perfect emails. Plus, it comes with 45+ content templates so you can just fill in the blanks!

And if you’re ready to start sending phenomenal emails to your subscribers, then you’ll want to join AWeber today. With easy-to-use automation tools, free educational marketing content, and the best Customer Solutions team (seriously, they won TWO Stevie Awards last year, which are basically the Oscars of the service industry), they have everything you need to make your email marketing successful. I have been using AWeber for over a decade!


AWeber is one of my favorite tools to help you during your remote working opportunity! Hope this streamlines things for you a bit. Let us know how you are doing and if you have any questions as we travel together through this unique time on our planet!

Have a comment or question about this week’s post? Let us hear from you! Post your own success stories or ask a question about how to move your own business forward to success! We love hearing from you and read every post personally! You can join the fun on our Twitter Chat and share your own success tips! If you are looking for more practical hands-on help we have two other resources for you. First, we have created an actual Small Business Toolkit for small business owners just like you to help you start and grow your own successful business and meet today’s challenges head-on with confidence. You can find yours right here. 

If you scroll down just a bit further I also have a collection of more success tips. Just click on any of the links. If you have a question about your business please feel free to Contact Us and send a personal message. We love hearing from you and will respond just as quickly as we can.

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