The Power of Telling Your Personal Story Through Email
Good salespeople and marketers understand the importance and power of storytelling — and they use it to their advantage.
It’s why Coca-Cola doesn’t sell you carbonated water, high-fructose corn syrup, phosphoric acid, and caramel coloring — it sells you a “feeling.”
The company’s most iconic commercial of all time “I’d like to buy the world a Coke” focuses on the drink being a commonality among people all over the world. It brings people together — regardless of their backgrounds, faith, gender, race, or opinions. No one even takes a sip of the soda in the ad.
It’s this emotional connection — this feeling — that makes your business and marketing memorable. It makes your brand stand out among the myriad of marketing messages — email, text messages, social media, TV, voicemail, commercials — that people are bombarded with every single day. d it’s one of the main reasons your readers will pick your business over your competitors.
And it’s one of the main reasons your readers will pick your business over your competitors.
So, tell your personal story in an email. You don’t need to become Charles Dickens or Jane Austen to do so. You just need to tell an engaging tale about your products and services, and why they matter to your subscribers.
Want more great email writing tips? Check out AWeber’s FREE What to Write course, an email series that helps you craft the perfect emails. Plus, it comes with 45+ content templates so you can just fill in the blanks!
And if you’re ready to start sending phenomenal emails to your subscribers, then you’ll want to join AWeber today. With easy-to-use automation tools, free educational marketing content, and the best Customer Solutions team (seriously, they won TWO Stevie Awards last year, which are basically the Oscars of the service industry), they have everything you need to make your email marketing successful. I have been using AWeber for over a decade!
AWeber is one of my favorite tools to help you during your remote working opportunity! Hope this streamlines things for you a bit. Let us know how you are doing and if you have any questions as we travel together through this unique time on our planet!
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