How to Integrate Your Business Into A Business Cluster!
Q: What is the best way to start a business cluster? S. Mulbright Charleston, WV. USA
We are big fans of business clusters, not only for traditional brick-n-mortar small businesses, but also online businesses and especially start-ups that may be really struggling right now as well. In fact, in this economy we think that business clusters are an essential part of your business’s success. So, how do you start a business cluster? It is easier than you might think.
First, take stock of your own business. Ask yourself what is it that you do and what can you offer another small business owner?
Let’s say that you have a men’s clothing store. Your target clients tend to be young up and coming business executives. What you sell the most in your store is medium priced suites in the $3-500.00 range, dress shirts, upper-end ties, and nice casual Friday office/golf ware. Chances are that your customer will also need a nice briefcase, smartphone, comfortable dress shoes, a great place for a haircut, etc. These are all your potential business cluster partners.
The next step is to take the time to visit one of these businesses and develop a relationship with the owner.
Now comes the time to think of how you and your business could benefit this new potential partner. You should always approach it from the standpoint of how you can benefit them and what you have to offer them. That means you will need to get to know the owner and their core clientele and business products and services. This can be easily achieved as you get to know the owner simply by listening and asking genuinely interested questions.
Now let’s say that another potential partner is the one that sells fine briefcases. You could let your new business acquaintance know that you recently had a customer that just received a promotion and was buying a new suit from you. You had noticed during the sale that he also could have used a new briefcase. This is the time when you could suggest that in the future you would like to send your clients to him for their briefcase needs and by the way, could you have a few business cards or online sales info. You would like to have a few in the shop to give to clients and you would like to send one to the customer who just bought the new suit from you. Not only are you offering future business, but potentially a new customer right now. Here is how…
If the relationship proves mutually beneficial, you could suggest that each of you approach additional businesses with the same philosophy and voila, your business cluster is born! Business clusters require a little effort, time, and thought. However, with the right approach the benefits can be substantial and long lasting which is something we all could use right now.
Something Special to Help You Get Started!
To help make everything we have talked about a bit easier for you we have created a free tool for you we call our Business Growth Blueprint and you can purchase and download yours right here. It will make using all the tips you have just learned and creating your own growth strategies so much easier and help you generate better results and greater success. We have already done most of the work for you so all you have to do is just fill in the blanks to a few questions and voila, you have identified your first potential partnership! If you would like to start generating more sales this week just click here now!
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