2026 Holiday Shopping Forecast: What Retailers Expect and What It Means for You
Three major forecasts predict record holiday spending in 2026, but rising prices and value hunting are shaping how and when people shop.
The Spectrum Post
Author
Culture & Business Writer
11+ years experience
Renata Kowalczyk started out reviewing restaurants and covering neighborhood arts scenes for an alt-weekly, which taught her to notice cultural shifts long before they showed up in national coverage. She later moved into business journalism, covering retail and consumer trends for a regional business publication, before joining The Spectrum Post to write at the intersection of the two beats. Her stories tend to start with a small, specific observation — a store closing, a subculture growing online, a spending habit showing up in her own group chat — and work outward to the larger pattern. She's especially interested in stories where a cultural trend and an economic one turn out to be the same story told from two angles.
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