This is a very important question with a fairly strait forward answer. What you are talking about here is your profit margin. Any viable business should have a 35-50% profit margin. Here is how to use that information to keep your sales on track and your business “in the green”
Over the last two weeks we have been talking about one of the big killers in your business. I call this the “silent saboteur”, because no one regularly talks about this and most small business owners like you are left to guess what they should be charging and hoping they are getting it right.