Black Friday 2026: What the Record Holiday Forecasts Mean for Your Wallet
Adobe expects $275 billion in online sales and the NRF expects $1 trillion overall. The discounts look familiar, and AI shopping tools are the new wrinkle.
The Spectrum Post
Author
Technology & Money Correspondent
9+ years experience
Devon Ashcroft came to journalism from a background in technical support and IT consulting, which left them with a low tolerance for jargon and a habit of asking "but what does that actually mean for the person using it" in every meeting. After a few years writing documentation and how-to guides for a software company, they moved into full-time explanatory journalism, first for a personal finance newsletter and now for The Spectrum Post. Devon's beat sits wherever a new app, platform, or financial product asks people to trust it with their money or their time, and their job is to figure out — clearly, and without hype — whether that trust is warranted.
Adobe expects $275 billion in online sales and the NRF expects $1 trillion overall. The discounts look familiar, and AI shopping tools are the new wrinkle.
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