What You Need To Know Right Now To Get Your Business Moving!
Did you know that 80% of your sales come from 20% of your customers? This simple business insider tip is fact for almost all businesses. This means you need to make it a priority to find out which one in five of your customers are those who keep coming back for more of what you have to offer and then make every effort to keep them happy and buying. There are several very effective ways of doing this and it is up to you to choose the one that works best for you and your business, but let me give you a couple of suggestions to get you started thinking.
One of the least expensive ways I know of as of this writing is using Social Media. You can quickly set up a page on the site you think the majority of your customers will also be using and then engage them in “conversation” by asking questions such as “What is your favorite product?” “What new product or service would you like to see in our (place of business)?” “What is your least favorite product or service and why?” “Have you or would you invite your friends to our (place of business)?” Can you see how valuable this type of information would be to making sure that you are on target and meeting your ustomer’s needs? This could quickly answer the question of why you have not been seeing the growth in your customer base and your bottom line that you have been looking for. The anxiety and stress that you have been feeling could begin to be eliminated just by having a clear understanding of what your customers like and don’t like, of what is working and what is not.
Cultivate that special relationship with the 20% of your customer base by giving them a voice and an opportunity to connect with you in addition to your place of business. As an example, we used our Twitter page to ask my fans and readers (that would be you) what was the one thing that they felt was holding them back from reaching their business goals. Over the next few days I looked over the responses and found that the one thing that almost everyone wanted was to know how to get more customers into their place of business and that set the wheels in motion for me to write this post to help you do just that.
So, your next step should be to set up a business page using the social media platform that best suites your business. If you don’t know which one that would be, ask your customers. Find out where they spend most of their social media time and then put up a page. It usually takes about 10 to 15 minutes.
Once you have your page up or if you already have a business page begin to engage your customer base in conversation and ask questions. Be prepared to take that information good or bad, and make the adjustments that will help you grow your customer base. And by all means, make sure you let your customers know that you heard what they had to say and that you now have available what they needed or wanted.
Can you see by making this first step how it would positively impact your business and your bottom-line? Would it increase in your customer base and ultimately your sales? How would more customers and ultimately more sales, reduce the stress levels and worry that you have been experiencing lately and positively impact those closest to you?
Have a comment or question about this week’s post? Let us hear from you! Post your own success stories or ask a question about how to move your own business forward to success! We love hearing from you and read every post personally! You can join the fun on our Twitter Chat and share your own success tips! If you are looking for more practical hands-on help we have two other resources for you. First, we have created an actual Small Business Toolkit for small business owners just like you to help you start and grow your own successful business and meet today’s challenges head-on with confidence. You can find yours right here.
If you scroll down just a bit further I also have a collection of more success tips. Just click on any of the links. If you have a question about your business please feel free to Contact Us and send a personal message. We love hearing from you and will respond just as quickly as we can.