The #1 Way to Become Successful!
No matter what kind of business you are in at this moment, whether online or person to person, the primary focus of all your efforts and interactions must be to convey to your customers, clients, and those you work with the impression of increase, of more, of them being better off for having done business with you or to associate with you. If you intentionally make your customers and colleges aware that your primary purpose and intent for doing business with them is to offer them a tangible sense of increase, people will naturally be drawn to you. You will never be lacking for customers or opportunities. So, what does creating a sense of increase mean exactly and how do you effectively apply it to your own personal situation in a very real-life way?
Let’s start here. This inner drive for more life is inherent in all of nature, including you and I. Everything we do as a species is an outward expression of our inner primal urge to live more fully. For a better way of being in this world. Leveling-up if you will. We all want more. We all want better, and that is a good thing. We are expressing our internal drive for more life and to live it well. This internal drive is how your customers, clients, co-workers, and services providers choose to do business with you or not. All of our choices and decisions are based on our desire to live better, for increase. To live life more fully. We are looking for better food, nicer clothes, more comfortable homes, more luxury in our lifestyle, increased knowledge and understanding, more fun and entertainment. A more efficient, streamlined, secure, and less stressful way of doing business, We are looking for increase in something, and that something is a better way of being.
Here is the other side of this and it is important for you to understand it, because it holds tremendous opportunity for you. Every living thing on our planet, including the Earth itself, is driven by the need for increased life. When that forward momentum of life is inhibited or denied, death and decay set in at once. All of nature, including you and I instinctively know this. It is why we all are continually seeking more life and a better way of being, Where there is less life, inhibited growth, pollution, frustration, lack of understanding, and emotional disconnection, there is urgent opportunity for you to offer increased life. Solve a problem, meet a need, offer an opportunity for increased growth, more life, emotional connection, happiness, and a better way of being.
Now. let’s talk about money. There has been a long held belief that the desire for financial wealth is somehow evil. In truth, the desire for greater financial abundance is simply our aspiration for the resources necessary to live our lives more fully. For increase. Because this desire is rooted from deep within each of us, we are naturally drawn to those who can empower us with the tools and resources we need to accomplish our goals. To give us what we need to level-up in the area of our life that we feel the greatest need. No matter where you are in your own life at this moment, if you are continually offering increased life to every one you meet during your day, you will in fact, benefit by continually receiving increased life yourself. That is just how it works.
The next thing we want to talk about is your messaging. Successful marketing and branding applies not only to your business, but to you personally as well. Even if you are a student and just starting out in life. It is how people perceive you as a person. Success is not an achievement. It is a daily way of being in your everyday personal life as well as how you operate your business or career. You are a creative center and a potential source of success and increased life to everyone you come in contact with throughout your day. If you want to experience wealth, success, and increased life for yourself. you need to first generate it for others. Even if at this moment you are only working part-time for someone else, no matter how small the transaction make sure you accomplish these four things in every conversation or transaction.
1. Continually look for opportunities to meet the primal urge for increased life, more happiness, and a better way of being for your customers as well as those you come in contact with throughout your day .
2. Make sure that your customers or the people you encounter during your day are fully aware that is in fact, your intent and purpose for doing what you do. This applies to your personal way of being throughout your day as well as any business transactions.
3. Next, make sure your customers, colleges, and friends leave you with the feeling they are better off for having done business with you or being with you specifically. Because you are intentionally cultivating success they will experience increase simply by association with you and or your business.
4. One of the best ways to accomplish this if you are a business owner is to make sure that the product or service you offer is of greater use-value than the price your customers paid you for it. In other words, your product or service empowers your customers to accomplish a much greater or reoccurring goal. It is the old “teach a man to fish so he can feed his village” philosophy. If you take honest pride in this and convey this is your actual intent in all of your messaging, you will have no shortage of customers. People are naturally drawn to where they feel they will be provided with increase.
Convey the impression and intent of personal and professional growth and success with everything you do. Do this intentionally so that people are left with the impression that you and you business are successful, growing, advancing, and they themselves will experience growth and success by associating with you or doing business with you. Success is your daily way of being and you accomplish that by intentionally generating success for others in whatever capacity that may mean for you at this moment in your life. Here is my #1 principle of success; What you want for yourself, you must first generate for others. Here are three steps to ge you started.
Whether it is a very personal relationship, friendship, business relationship, causual social relationship, or even your online presence and brand, if you can contribute just three very important things that relationship and bond will grow and those people will seek you out again and again. We all are looking for the same three things.
1. To feel safe.
2. To feel valued.
3. To feel empowered.
Since our primary focus here are business relationships, we are going to give you examples of how to implement these three key factors into your business practices. Let’s start with your messaging since that is most llikely how your customer is going to be introduced to you and your business products and services.
STEP ONE: To make your customers feel safe they need to be able to trust you. If you say your going to do something, you had better follow up exactly as promised or even level-up if possible. That is always a great move. You also need to let you customers know that your business opporates at a higher standard of ethics. This is super important in your social media posts. We like CANVA to create social media posts that connect with our customer base and convey who we are and what we believe in on an emotional level that is meaningful to our customers. That same message should also be conveyed right on the home page of your website above the fold. Your customers need to know who you are, what you believe in, and how you can help them right from the get-go.
STEP TWO: To make your customers feel valued you need to give them a voice, a way to be heard and then for peate’s-sake stop talking and listen. “No-reply” email blasts are a death sentence for your business. Give your customer a voice by letting them reply to your messages and then aknowledge what they are saying to you. We highly recommend and use AWeber as our tool of choice to connect with and grow friendships with our customer base.
STEP THREE: To make your customers feel empowered give them the solutions and tools they to meet their most urgent need and solve their most pressing problem. If you are a done-for-you service based business then let your customers know what their next step should be and what they can expect from you during the process as you solve their problem for them. If you have noticed in the two previous steps above we have provided you with links to tools that will empower you to do what you just learned. We also have a third tool for you just below.
Now, are you ready for this? You can do all three steps above by just taking one very important, very simple action that very few people actually do very often or very well and it is this. Talk less, listen more and then fllow it up with action. The most important part of your success is listening to what your very best customers are telling you. Letting your customers know that your company has heard what they said and are taking action to meet their need and solve your customers problem, will make them feel safe bcause you let them know you care about what they have to say. Your customers will feel valued because you have let them know your company is taking actions based on your customers conveyed needs to create products and services that will help your customers solve those same needs. Your customers will feel empowered because by doing business with you, they now have a connection to a trusted resource they can turn to whenever they have a need for your products and services. You have just created the key to your personal and business success! Well done you!
If you are wanting to get your business moving and you have questions or would like more personalized help please feel free to click the Help tab above. We will be happy to help you create practical strategies for creating more success in your business, current career, or personal development. And, if you are at a pivotal moment in you life and you are just trying to figure things out, we have two resources for you just below and of course feel free to reach out to us personally. We love reading your comments and questions, so keep them coming and please feel free to post them below. You can also send us a private message and we would love to also connect with you on Twitter.
We hope this post inspired you with a better way of doing business that will help you generate real results. We also want to empower you with tools to actually do the things you just learned, so that you can personally experience the level of success you are currently seeking. We have gathered an entire collection of tools and resources that we love and put them all in one place to make it easy for you to locate the ones you currently need. Some we have partnered with and some we just really like. You can find the entire collection of RESOURCES right here. The three specific tools we recommend to actually do what you learned today are;
- Bluehost, one of the most trusted, user-friendly, and cost effective tools we have come across for hosting your online presence. You can find out all the juicy details right here.
2.AWeber is one of our top favorite tools for connecting with our audience. This is a great way for keeping your customer base and audience up to date on your latest success or even better, one of your customers successes using your product or service!
- We love Canva! Creating your social media posts to stay connected to your audience and build your brand awareness, just got a whole lot easier and so will your marketing work load!
Have a comment or question about this week’s post? Let us hear from you! You can join the fun on our Twitter Chat and share your own success tips! Post your own success stories or ask a question about how to move your own business forward to success! We love hearing from you and read every post personally! If you are looking for more practical hands-on help we have two other resources for you. First, we have created an actual Small Business Chcklist for small business owners just like you to help you start and grow your own successful business and meet today’s challenges head-on with confidence. You can find yours right here.
If you scroll down just a bit further we also have a collection of more success tips. Just click on any of the links. If you have a question about your business please feel free to Contact Us and send a personal message. We love hearing from you!