Select Page

How To Introduce a New Product or Service To Your Customers!

This is a conversation I recently had with James Burnby when I posed the question for discussion on Our Small Business Academy group.

James • I think it should be completely strategic. It should be all planned to ensure you retain your customer, units sold and profits. e.g. In one role I have one person selling something. Based on three sets of percentages based on historic information we found we needed to tell exactly 1,600 people via addressed mail every second month to retain things. Every quarter we need to add something new for press releases.​

Alexzandra • You are right on track James. As a small business owner you will need to introduce a new product or service at least once every six months, but no more than once a quarter. Mailers should follow the same schedule. Otherwise, they will be viewed as junk mail by your customers and tossed in the bin before they are even looked at and become an ineffective waste of your money. The same is true for email.

James • Agreed. That 1,600 units is purely strategic, but the number of people in the mailing list are 4,000 in each region. We must not forget the PR using news papers and magazines. These are trusted media and prospects will rely on this media more than emails or letters.

Alexzandra • Digital newspapers and magazines can be great brand builders and marketing tools James, but only if you don’t pay for them. What I mean by that is they are very effective tools if you or your company are a featured article rather than just an ad. If the article if favorable it can add greatly to your brand credibility and catapult your business into a whole new level of success.

It is important to continually build your “List”. That is the goldmine of any business and a good way to do that is when your company introduces a new product or service.

When was the last time you gave your customers something new? How did you introduce it to your customer base and when is your next product or service coming out? Join us on Twitter Chat and tell us all about it!

Have a comment or question about this week’s post? Let us hear from you! Post your own success stories or ask a question about how to move your own business forward to success! We love hearing from you and read every post personally! You can join the fun on our Twitter Chat and share your own success tips! If you are looking for more practical hands-on help we have two other resources for you. First, we have created an actual Small Business Toolkit for small business owners just like you to help you start and grow your own successful business and meet today’s challenges head-on with confidence. You can find yours right here. 

If you scroll down just a bit further I also have a collection of more success tips. Just click on any of the links. If you have a question about your business please feel free to Contact Us and send a personal message. We love hearing from you and will respond just as quickly as we can.



Want More Email Opens…

The Power of Telling Your Story Through Email!

The Cool Factor and Why Your Business Needs It Right Now!

How to Successfully Promote Your Business!

How To Market Your Brick & Mortar Business to Online Customers!

How To Identify Your Target Market!

How To Get Your Business Noticed!

How To Effectively Market Your New Business!

How To Create Your Marketing Message and Generate More Sales!

How To Create Landing Pages That Convert!

How To Attract Your Ideal Customer and Increase Sales!

How To Build Your Own Iconic Brand Without A Big Brand Budget!

Are You Ready To Launch?

7 Easy Steps To Creating A Great Offer!

3 Easy Steps To Understand What Your Customers Want!

How To Make Your Online Business Faster and Easier!

How To Introduce a New Product or Service To Your Customers!

How to Create Greater Demand for Your Products or Services!

How To Know What Your Best Customers Want To Buy From You!

How To Position Your Brand For Greater Success!