Q: I wanted to know if you help people who are just getting started or know of anyone you could recommend. My main problem is driving traffic to getting sales. I am in the gift basket business. Thanks for any advice you can give me.    Christine W.    Clifton Heights, PA. USA

One of the greatest tools for growing your small business into a raging success is to attract your ideal customer. This can be done most effectively by using a not so secret weapon called “The Cool Factor”. Apple had it. Facebook had it. So did Nike, and a very long list of other uber successful companies that all started just where you are now. So how did they do it, what is this illusive “Cool Factor”, and how do you generate it in your own business?

Attract Your Ideal Customer by Using “The Cool Factor”

There are two main ways to attract your ideal customer and the first one is easy. I call it “Cool By Association”. This has two aspects to it that I have put in a specific order because this is usually how it happens. The first is that you become closely associated with someone else who is already regarded as successful. You need to build a close working relationship with a promotional partner who can also benefit from advertising and promoting your product or service. It has to be a mutually beneficial relationship. You can read more about creating your own Cool Factor right here!

Attract Your Ideal Customer by Being “Cool by Association”.

The second aspect to being “Cool By Association” is the sense of community you are creating for your customers who buy and use your products or services. Apple and Facebook are great examples. We all love being a part of “The In Crowd”. Though I strongly encourage any small business to do this, there is one caveat. Communities are high maintenance. You will need to continually need to add fresh content or product to keep things interesting and continue to grow your customer base.

Attract Your Ideal Customer by Consistently Offering High Quality Products and Services

There is another way to attract your ideal customer creating “The Cool Factor” for your business. This takes a bit more effort, thought, and perhaps a little more time, but is an absolute must! I am referring to the quality of your product or service. I have heard hundreds of anecdotes about Steve Jobs and how he was constantly tweaking even the hues of colors of fonts to make the iPad and iPhone more appealing to customers. The quality of Apple’s product turned their customers into fanatics who couldn’t wait to buy the next new product and that type of “Cool Factor” is what took Apple from the brink of bankruptcy to the number one brand in the world! You can attract your ideal customer and increase your sales by continually offering the highest quality of products and services that you are currently capable of. As a result, you also generate your own “Cool Factor”.

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Recommended Partner

AWeber is one of our top favorite tools for connecting with our audience and we have been using them for years!  AWeber is a powerful, yet easy to use  Small Business Email Marketing Essential with a team of experts standing by to help you. This is a great way for keeping your customer base and audience up to date on your latest product, service, or promotion. Even better, one of your customers successes using your product or service!

Recommended Partner

We love Canva!  Creating your social media posts to stay connected to your audience and build your brand awareness, just got a whole lot easier and so will your marketing workload! Canva streamlines your social media marketing by empowering you to create engaging posts with a click of your mouse.