How Bio-Design Could Save Your Business!
How did we miss this? With the advent of Amazon and other online retailers, brick and mortar retail sales have been increasingly suffering. Why? People don’t like to go shopping anymore. It’s way too stressful. It used to be people would go to work for a company and remain there throughout their career. Now, “careers” lasts on average just five years. Why? Usually it is the work environment and lack of “personal fulfillment”. People are unhappy.
What if we could change all of that? What if we could create places people want to be? Places they want to shop, they want to work at. Places they want to go to because they feel better when they are there.
The solution is so simple, yet so profoundly effective. Bio-design has been around since the hanging gardens of Babylon. It seems that we as humans crave connection with more life. Whenever our communities become denser, we become increasingly disconnected from nature as we spend more of our time indoors. Our health, happiness, and productivity decrease significantly. While at the same time our mental stress, agitation, and feelings of isolation increase. For businesses that usually means a significant decline in our bottom-line. Yet, there are just a few simple steps that we could take today to turn things around that also have profound results in terms of increased revenue and brand recognition because people will love being at your place of business. Here is how to get started.
View of Nature
If it is possible at your location, make full use of any windows that can give you a view of the outdoors. If it’s not, don’t worry. Keep reading because I have some simple alternatives for you.
Sight and Sound of Water
You can go as elaborate as your location allows, but a simple table fountain will do the trick nicely.
Cross Ventilation Cooling and Heating
Open those windows if you can and let in some fresh air. If that is not possible in your location, you can simply add a portable air heating/cooling fan that also cleans the air at the same time.
Our bodies crave natural light. There was a trend for a short while for stores to dimly light their stores and the result was a significant drop in sales. In recent years there has been a growing trend towards expansive skylights and huge windows in many commercial buildings and even grocery stores.
If you don’t have large windows with beautiful view of the outdoors, bring it inside. Many indoor plants are proficient air cleaners, produce fresh oxygen, and neutralize negative ions produced by our electronics.
If this sounds like something you would like to try, but you don’t that the time or money to invest in its creation and maintenance, don’t’ worry. Encourage your employees to bio-design their own work-space to their hearts content. This simple step has been repeatedly shown to increase productivity, creativity, innovation, and problem resolution by 20 – 25% resulting in increased revenue while at the same time reducing employee sick days and turn-over rates.
Have a comment or question about this week’s post? Let us hear from you! Post your own success stories or ask a question about how to move your own business forward to success! We love hearing from you and read every post personally! You can join the fun on our Twitter Chat and share your own success tips! If you are looking for more practical hands-on help we have two other resources for you. First, we have created an actual Small Business Toolkit for small business owners just like you to help you start and grow your own successful business and meet today’s challenges head-on with confidence. You can find yours right here.
If you scroll down just a bit further I also have a collection of more success tips. Just click on any of the links. If you have a question about your business please feel free to Contact Us and send a personal message. We love hearing from you and will respond just as quickly as we can.