7 Quick Tips for Growing Your Customer Base and Your Business!
Probably the number one question I receive is “How do I get more customers?” Without a strong customer flow as a business owner you also don’t have a strong cash flow and that can cause anxiety and stress on a number of levels. But what if you could turn that around starting today? I bet you would feel reinvigorated, wouldn’t you? You would enjoy your business more because you were actively growing it! To help you do that I have put together some simple steps you can use right away to help you build your customer base no matter what type of business you are in. So, let’s get started!
80% of your sales come from 20% of your customers.
This is simply fact for almost all businesses. This means you need to make it a priority to find out which one in five of your customers are those who keep coming back for more of what you have to offer and then make every effort to keep them happy and buying.
Focus on long-term customers.
Repeat customers are the holy grail of sales. They advertise your business for free to their friends, they help you forecast, they save you marketing money, and most importantly, they buy your product or service.
Repeat customers cost less than new ones.
Studies show that it’s less expensive to bring existing customers back than to attract new ones. It makes sense, considering the expense of advertising, marketing, media, and other tools necessary to lure new customers.
Repeat customers are walking billboards.
If a customer comes back to your business, chances are pretty good that he liked what he saw the first time around. And, from there, chances are they’re going to spread the word which is free publicity for you. To build repeat customers, be consistent. On the surface, a solid base of repeat customers might seem little more than a matter of providing excellent service or products. While there is truth to statement, your quality of service must be consistent to keep them coming back.
Hire the right people.
Since your employees are on the front lines, their demeanor and interaction with clients can cement relationships that bring customers back to your business. Individuals who are positive, friendly, and really care about doing a great job is the first step. Anyone who is going to interact with customers—from the receptionist through to the collections department—has to understand the importance of creating a positive interaction with the customer.
Create personal relationships with your customers.
By definition, a repeat customer is someone you get to know. Nurture that by keeping your relationship as personal as possible. For instance, get to know customers by name. Connecting on a personal level with customers is one of the best competitive advantages there is. Everyone loves it when they go into your place of business and you remember their name and their favorite item or service.
Stay in contact. Encourage repeat business by staying in touch with your customers through a blog, newsletter, or some other vehicle that affords ongoing communication. A handwritten thank-you to customers with orders over a certain amount that includes a discount on their next purchase is a spectacular touch in today’s world of all things digital.
I would also recommend that you read chapter 17 of Business Genesis. It provides more detailed information than what I can go into here and will set you on a path to financial success and a strong business. If you think this post would be helpful to someone else, please feel free to share it and join the fun on our Twitter Chat!
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If you scroll down just a bit further I also have a collection of more success tips. Just click on any of the links. If you have a question about your business please feel free to Contact Us and send a personal message. We love hearing from you and will respond just as quickly as we can.