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5 Simple Marketing Secrets You Can Use Now to Grow Your Business!

Today, we do nearly everything online and when we want to learn about something, we “Google” it.  When we need directions, we map it on our GPS service.  When we need to make a purchase, more and more of us do our shopping online. Gone are the days of scouring the yellow pages, paper catalogs and newspapers to find the answers, products, and services we need. To attract new customers and drive business growth traditional marketing activities are not enough, you have got to be online.

To make the most of your marketing efforts, your digital marketing and traditional marketing activities need to be synchronized. Take, for example, word of mouth referrals.  When a friend tells you of a business or service that interests you, what is the first thing you do? You Google it.  Whether you are looking for directions, hours of operations, or more information on the product or service – you expect to find it online.   How heavily is your buying decision influenced by what you find? What if you don’t find anything at all? This simple scenario demonstrates the everyday integration of traditional and online marketing that has become the new “expectation.” Here is how you can effectively start marketing your business and increasing sales of your products and services.

Build Your Online Presence

If you want to build your online presence but are wondering where to start, consider these 5 steps:

  1. Design and launch a website.

Most website hosting plans include an intuitive website builder tool to help you build a professional website for your small business. All you have to do is pick a template, add your images and follow the point-and-click design process to build your site.

 

  1. Submit your site to major search engines.

Google indexes literally billions of web pages.  Make sure your website gets found by taking advantage of the SEO (Search Engine Optimization) and keyword selection tools offered by web hosting companies to submit your site quickly and easily to leading search engines, such as Google.

  1.  Understand how your customers use your website.

Utilize the analytics that are typically included with your web hosting plan to see which web pages and products are most popular. With increased understanding of your customers, you will know how to better target and market to them.

  1.  Launch an email marketing campaign.

Email messages provide customers and prospective customers with an easy, direct way to interact with your company. Recipients can simply click a link within the email and be taken to your site to learn more or make a purchase.

  1. Get listed in local Internet directory listings and online maps.

Local Directory submission apps let you quickly and easily get found online by submitting your business profile to dozens or sometimes even hundreds of local directories, online maps, social sites and mobile search applications – even if you haven’t published your website yet.

Integrate Online/Offline Marketing Activities

 

Once you create your website and launch your online marketing campaigns, make sure to incorporate them with your offline marketing efforts for a cohesive, well-rounded marketing strategy. Include your website on all your printed materials such as business cards and direct mailers. Add a sign-up form to your website to allow people to receive special promotions and coupons in the mail, or that can be printed or scanned using their mobile device from an email campaign for use at your brick-and-mortar location. The opportunities are endless – so get creative!  Delivering a fully integrated online/offline marketing strategy can keep your existing customers coming back, help you attract new ones and promote business growth.

Create Your Marketing Message

 

You have learned how to get your message out there, but what do you say and how do you say it? We have created a complete tutorial to guide you step by step in creating your own marketing tools specific to your business. If you are a current subscriber to The Spectrum Post, we have included it as our gift to you. If you are not a subscriber, you can do so here, or you can get your own copy right here. When you are creating your marketing message there are four key components.

 

Headline or State Urgent Need

Briefly state your customer’s most urgent need and your solution to that need using your product or service.

 

Opportunity For Solution and Transformation

Give a more detailed version of your headline or hook conveying an emotional understanding of your customer’s most urgent need and excitement that it can now be resolved with your products or services.

 

How It Works

Walk your customer through the process of how your product or service does what it does and if possible, show testimonials of others who have used it and gotten positive results. Use words that create trust. 

 

Call To Action

This is where you motivate your customer to take action to purchase your product or service. This is done by creating a sense of urgency and exclusivity.

Once you have created your marketing message you are now ready to implement it using the five steps mentioned above.

  1. Design and launch a website.
  2. Submit your site to major search engines.
  3.  Understand how your customers use your website.
  4.  Launch an email marketing campaign.
  5. Get listed in local Internet directory listings and online maps.

It is important that your message is congruent in each of the ways you use it. This also helps to build your brand awareness with your core audience and target market. Which in turn, results in more sales and we all like that!

These 5 secrets make it easy for your best customers to want to buy more from you! You experiencing this kind of results comes from implementing what you have just learned. We know that can be a bit tricky, especially if marking isn’t exactly your strong suit. That’s okay. We’ve got you covered!  We have created a Marketing Message Toolkit to help you actually do what you learned today and start generating more sales.  Here is how it works and how it will make marketing your business so much easier.  Start by Clicking Here to download your Marketing Message Toolkit.  Once you have your copy, you will see a guided tutorial with specific steps on how to connect with your best customers. Next, we have also 3 tips on how to deal with difficult customers and internet trolls without damaging your brand. Sometimes customers say “No” to your offers, and that is okay. It happens. The solution is to handle your customer’s objections before they even come up and your Marketing Message Toolkit will show you how.

Did you know that there is a specific way to create an amazing offer your customers will want to take you up on? Your Marketing Message Toolkit will walk you through each step and show you exactly how to create your own amazing offers. Not sure what to say? That’s okay too! We have also given you a Marketing Copy Creator. We have included a list of specific words and the impact they have on your customers decision to buy from you. We have also included and offer template just to make things even easier for you. If you are a video creator (and who isn’t these days) we have also created a tool specifically for you!  We have also included your very own Marketing Script Creator to help you effectively sell on your video channel. You will see a sample script that you can modify to fit your channel along with tips and guides to help you really stand out from the rest in a way your customers will love!

If you are a Subscriber, then you already received your Marketing Message Toolkit as our gift to you in the notice we sent to your inbox. If you haven’t subscribed yet, you can  purchase your own Marketing Message Toolkit here.   Feel free to let us know if you have any questions simply by going to the Help Tab on our website where you can send us a private message. You can also chat with us on Twitter! We love hearing from you! 

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